The Intersect blog
Practical insights on AI delivery, agentic systems and modern workflows — built to help teams ship AI that scales, drives value, and actually gets used.
The AI Usage Survey to Run Before You Train Your Team
Most AI training is pitched at an average employee who doesn't exist. Survey first, so you know where the business is and where each person is.
Max Doyle11 Nov 202612 min readAll articles
Max Doyle10 Nov 20266 min readClaude Connectors for Marketing: The Tools for Every Role
Marketing isn't one job, so it isn't one connector list. Here are ten marketing roles, what Claude does for each, and the connectors each one needs.
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Max Doyle10 Nov 202613 min readContent Production With Claude: The Workflow and the Connectors Behind It
The win isn't writing faster. It's removing the copy and paste between six tools. Here's the workflow behind this blog, stage by stage, with the connector at each step.
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Max Doyle10 Nov 202611 min readContent Editing and Creative in Claude: Connectors for Video, Audio and Design
Editing used to mean scrubbing a timeline. Now Descript, Riverside, OpusClip and Adobe take instructions from Claude. Here is the creative kit, and where a person still has to look.
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Max Doyle10 Nov 20269 min readClaude for Email and Lifecycle Marketing: Klaviyo, Mailchimp, Customer.io and More
Almost every email platform now has a Claude connector, and most of them can send. Here is the email and lifecycle kit, and why the send button stays yours.
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Max Doyle10 Nov 202610 min readClaude for Marketing Leaders: The Connectors Behind Budget, Pipeline and the Board Deck
A marketing lead doesn't need Claude to write posts. They need the Monday numbers without the Monday exports. Here's the kit for planning, budget and reporting up.
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Max Doyle10 Nov 20269 min readClaude for Marketing Operations: The Connectors That Keep the Stack Clean
Marketing ops is the job nobody sees until the data is wrong. Here is the kit for CRM hygiene, enrichment, workflows and events, and why bulk changes start with ten records.
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Max Doyle10 Nov 202610 min readClaude for Media Buyers: Which Connectors Can Actually Change Your Campaigns
Reading ad data is easy now. Changing campaigns is where the connectors split: Meta and TikTok can, Google's official server can't. Here is the media buying kit, and the rules we'd set.
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Max Doyle10 Nov 20269 min readClaude for PR and Communications: Coverage, Pitches and the Newsroom
PR has the thinnest connector list in marketing. Meltwater and Brand24 are in; the big media databases aren't. Here is the kit that works today and how to cover the gap.
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Max Doyle10 Nov 202610 min readClaude for SEO and AI Search: The Connectors That Do the Legwork
Keyword research, audits and AI-answer tracking all have Claude connectors now. Google Search Console still doesn't. Here is the SEO kit and how to fill the gap.
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Max Doyle10 Nov 202610 min readClaude for Social Media Managers: Scheduling, Reporting and Listening
LinkedIn's only connector for Claude posts jobs, and Instagram has none. Schedulers reach both. Here is the social media kit and the one button to keep for yourself.
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Max Doyle10 Nov 202612 min readPerformance Analysis in Claude: One Connector per Platform, or an Aggregator?
Meta now has its own Claude connector. That's not the hard part. The hard part is the question that spans three channels, and the sale they all claim.
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Max Doyle10 Nov 202610 min readThe 10 ChatGPT Connectors Every Team Should Set Up First
ChatGPT now calls them plugins, and the list changes weekly. These are the ten that cover most working days, what each can do, and the plan rules that decide who can switch them on.
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Max Doyle9 Nov 202610 min readThe 10 Claude Connectors Every Team Should Set Up First
Claude's directory lists more than a thousand connectors. Most teams need ten, and they map to jobs, not brands. Here they are, in the order we'd set them up.
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Max Doyle9 Nov 20267 min readHow to Connect Claude to Sanity, Step by Step
Seven steps, about fifteen minutes, no code. At the end Claude can write a blog post, lay it out and save it on your website as a draft. The one button it can't press is Publish.
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Max Doyle8 Nov 20269 min readConnectors: Give the Claude and ChatGPT Brain Your Business
Claude and ChatGPT are the sharpest analysts most teams will ever have access to. Most give them nothing to work with. Connectors fix that.
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Max Doyle6 Nov 20268 min readHitting Your Claude Limit? Here's Where the Tokens Go
Claude doesn't count your messages. It counts how much it has to read and how hard it has to think. Four habits decide how far your plan goes.
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Max Doyle6 Nov 20266 min readChatGPT Says Unlimited. So Why Did You Hit a Limit?
Everyday chat in ChatGPT has no message cap any more. Thinking, uploads, deep research, Work and Codex still do, and that's where teams run out.
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Max Doyle6 Nov 20266 min readHitting Your Gemini Limit? Here's What Google Is Counting
Gemini stopped counting prompts in May. It counts how hard each one works, and four habits decide how far your plan goes.
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Max Doyle6 Nov 20265 min readHitting Your Copilot Limit? Here's What Microsoft Actually Caps
In Microsoft 365 Copilot, chat isn't the scarce part. Researcher and Analyst are: 25 runs a month, and no counter.
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Max Doyle4 Nov 20269 min readThe 5 Biggest AI Fails of 2026 and How to Avoid Them
Uber, Amazon, Starbucks, Pizza Hut and Ford all had public AI fails in 2026. None was a model failure, and all five were avoidable.
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Max Doyle26 Oct 202612 min readAI Meeting Note-Takers Your Team Will Actually Trust
Your meetings already have an AI listening. Trust depends on three things you settle before it joins: who's told, what's kept, and who acts on it.
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Max Doyle23 Oct 202610 min read10 things Claude Design can do that most teams miss
Most teams use Claude Design for slides and ads. These ten uses reach finance, operations, sales and product, from live models to working tools.
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Max Doyle21 Oct 202611 min readHow to get your brand into Claude so it designs on-brand
Claude can design most of what your brand puts out. Load your brand properly and it looks like yours. Load only the guidelines and it looks generic.
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Max Doyle14 Oct 20269 min readThe AI Project Lifecycle: Six Stages, Six Ways to Stall
Every AI project passes through the same six stages. Each one stalls in a predictable way, and the cause is usually set a stage earlier.
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Max Doyle12 Oct 20267 min readPrompt It in Claude, Then Publish It on Your Website
Describe the page, give Claude notes until it's right, then have it build that page on your real website. No developer queue, no copy and paste.
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Max Doyle12 Oct 20268 min readUAE E-Invoicing: The Format Is Easy. The Data Isn't.
E-invoicing goes live in the UAE from January 2027. Your provider handles the file format. AI agents can handle the data work and the exceptions it leaves behind.
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Max Doyle6 Oct 202611 min readWhat an AI Readiness Assessment Should Actually Cover
A readiness assessment that ends in a maturity score is wasted money. It should end in a ranked list of things to build.
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Max Doyle23 Sep 20268 min readYour Data Isn't Ready for AI. Here's the Minimum It Needs.
You don't need perfect data for AI. You need one process whose data you can trust, and getting there takes weeks.
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Max Doyle16 Sep 20267 min readUAE Corporate Tax Prep: Where AI Helps and Where It Mustn't Decide
AI can prepare your UAE corporate tax file. It shouldn't decide your tax position. Here's where the line sits, and how to prove it later.
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Max Doyle9 Sep 202611 min readFive Hours a Week: Where Accountants Lose Time Re-Keying Data
The problem isn't too few tools. It's ten tools that don't talk to each other, and an accountant doing the talking for them.
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Max Doyle2 Sep 20267 min readAI Month-End Close: What to Automate, What Stays Human
Most month-end close work is matching and chasing. Agents are good at both. The judgements and the sign-off stay with your people.
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Max Doyle26 Aug 202615 min readHow to Prompt ChatGPT and Claude: An AI 101 for Your Team
Most people use ChatGPT and Claude like a search box, then decide AI is overrated. Here's how to brief them properly, with prompts your team can copy today.
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Max Doyle19 Aug 20268 min readSet Up a Shared AI Workspace for Your Team in an Afternoon
Stop pasting the same context into ChatGPT every morning. Build one shared workspace, load the right files, write the rules once and name an owner.
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Max Doyle12 Aug 20269 min readThe One-Page AI Policy: A Template You Can Adopt This Week
Most AI policies are too long to read and too vague to follow. Here's a one-page version your team will use, with a template to copy.
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Max Doyle1 Jun 20266 min read10 Time-Consuming Business Tasks That AI Can Automate Today
Discover 10 common business tasks AI can automate today to save time, reduce costs, and improve productivity.
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Max Doyle1 Jun 20265 min readWhat Can an AI Consulting Partner Do for Your Company?
Most AI projects don't fail because the technology is broken. They fail because of AI chaos, too many tools, too few outcomes, too little o
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Mikael Kreuger26 May 2026What is an AI Agent? What Business Leaders Need to Know
AI agents use LLMs to plan, act, and automate workflows, boosting productivity while requiring strong oversight to manage risk.
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Mikael Kreuger11 May 20265 min readThe Three Ps: A Practical Way to Deliver AI Projects That Actually Work
AI succeeds when people use it, value is measurable, and it works in real conditions.
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Max Doyle24 Feb 20268 min readThe Hidden Cost of Manual Work and How an Agentic Workforce Reduces It
Manual coordination drains your business. See how agentic AI reduces delays, cuts overhead, and unlocks operational scale.
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Max Doyle19 Feb 20267 min readThe Dangers of Vibe Coding Across Businesses in 2026
Vibe coding speeds up prototypes, but can introduce security, compliance and scalability risks in production systems.
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Max Doyle10 min readWhat WhatsApp AI Actually Costs a UAE Business in 2026
Meta started charging for WhatsApp replies again on 1 October. The message bill is the small number. Your team is the big one.
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