Claude for SEO works best with one search data tool, Semrush or Ahrefs, plus one AI search tool such as AthenaHQ or Peec AI to see how ChatGPT and Claude answer about you. Add Similarweb for competitor traffic and your CMS connector to publish fixes. Google Search Console has no official connector yet, so get its data through Supermetrics or Windsor.ai.
This is part of our series on Claude connectors for marketing, role by role. Set up the ten connectors every team needs first; this kit sits on top.
What does Claude do for an SEO?
The work hasn't changed much: find what people search for, fix what stops pages ranking, and track the results. What's new is a second scoreboard, how AI assistants answer questions about your category. We call the connectors that cover both Intersect's Marketing Kit for SEO.
Intersect's Marketing Kit: SEO and AI search
| # | The job | Connector | What Claude can do | Start it on |
|---|---|---|---|---|
| 1 | Search data and audits |  Semrush Ahrefs | Keywords, rankings, backlinks, site audits, competitor gaps. | Reads on its own |
| 2 | AI search visibility |  Conductor AthenaHQ Peec AI AirOps | Share of voice, mentions and citations in AI answers; briefs to close the gaps. | Reads on its own |
| 3 | Competitors |  Similarweb | Where competitors' traffic comes from, and which pages earn it. | Reads on its own |
| 4 | Search Console |  Windsor.ai | Queries, impressions, clicks and click-through rate by page. | Reads on its own |
| 5 | Publish the fixes |  WordPress.com Webflow | Titles, meta descriptions, internal links and content updates, as drafts. | Needs approval |
Checked in Claude's connector directory on 10 November 2026. Most teams need one per row, not all of them.
The connectors, one at a time
Ten connectors: two for search data (you need one), four for AI search (you need one, maybe two), one for competitors, one for Search Console and two to publish the fixes. They read, apart from the last two.
1. Semrush: keywords, competitors and audits
Semrush's connector covers keyword research, organic and paid search, backlinks, site audits, position tracking, traffic and shopping research, across 142 country databases. It's the one we use for this blog. Every query comes out of your plan's data allowance.
What you can do with it
- Find the questions your buyers search for that you don't rank for, grouped by intent.
- Pull a site audit and rank the issues by how many pages each one affects.
- Compare keyword overlap and gaps with three competitors.
Try: “Find pages on our site that rank between 8 and 20 for terms with real volume, and tell me what each would need to reach the top five.”
2. Ahrefs: search data plus Brand Radar
Ahrefs covers the same ground as Semrush (keywords, backlinks, rank tracking, competitor comparisons) and adds Brand Radar, which tracks how often AI assistants mention you, which pages they cite and your share of voice against competitors. If AI search matters as much as Google to you, that's the reason to pick it.
What you can do with it
- See search volume for a keyword by country and over time.
- Find which of your pages AI assistants cite, and which competitor pages they cite instead.
- Run a batch analysis on 50 competitor URLs at once.
Try: “Which domains do AI assistants cite most when people ask about our category, and how does our share of voice compare with our top three competitors?”
3. Conductor: AI visibility with the content tools attached
Conductor reports your visibility, sentiment and share of voice in both traditional and AI search, by location and language, including which pages AI answers cite and the related searches an AI runs behind a question (the query fan-out). Unusually, the same connector writes too: content briefs, drafts, content scores, title and meta suggestions and internal links.
What you can do with it
- See which pages AI answers cite for your category, against competitors.
- Find the related searches behind a question you want to win.
- Turn a gap into a brief and a scored draft in the same conversation.
Try: “For the question “best payroll software for small businesses”, which pages do AI answers cite, what related searches sit behind it, and what would a page need to be cited?”
4. AthenaHQ: AI search visibility, with a content workflow
AthenaHQ measures how brands appear across AI answer engines: share of voice, mention rate, citation rate, average position, sources and competitor benchmarks. It also runs a content workflow (briefs, drafts, approvals, publishing) and stores brand facts. One catch: when you connect it inside Claude, answers sourced from Claude itself are left out.
What you can do with it
- Track mention and citation rate for the prompts you care about, week by week.
- Find the sources AI engines lean on for your category, so you know where to earn coverage.
- Turn a visibility gap into a brief, then a draft, in the same workspace.
Try: “Which of our tracked prompts lost citation rate this month, which sources are AI engines citing instead, and what should we write to win them back?”
5. Peec AI: lighter-weight AI visibility reports
Peec AI reports visibility, sentiment and share of voice across AI search engines, broken down by brand, domain and URL. Its connector reads your projects, prompts, topics and tags. It reports; it doesn't write content, which makes it cheaper to run alongside a search tool you already have.
What you can do with it
- Get a weekly brand report: visibility, sentiment and share of voice against competitors.
- See which of your URLs get cited, and for which prompts.
- Compare visibility by topic to decide where to write next.
Try: “Give me this week's brand report and tell me which topic we're weakest in against competitors.”
6. AirOps: which pages AI answers use
AirOps's connector reads your workspaces, brand kits, personas, topics and AEO prompts, the answers those prompts get, and page-level analytics: which of your pages are cited and for which prompts. Its strength is the page view, so it suits teams deciding what to refresh.
What you can do with it
- List the pages AI answers cite most, and for which prompts.
- Find pages that used to be cited and no longer are.
- Check that answers describe you the way your brand kit does.
Try: “Which of our pages are cited most in AI answers this month, and which have dropped out since last month?”
7. Similarweb: why competitors are winning
Similarweb shows where competitors' traffic comes from, which keywords and pages drive it, which sites send them visitors and roughly what they spend on paid search. It's the fastest way to answer “why are they beating us?”. Treat its numbers as estimates.
What you can do with it
- Find a competitor's most visited pages and folders.
- List the sites that send competitors traffic but not you, as link targets.
- Compare organic and paid share across your category.
Try: “Which pages on our top competitor's site get the most traffic, and which of those topics have we not covered?”
8. Windsor.ai: Search Console data
Google publishes official servers for Google Ads and Google Analytics, but we found no official Search Console connector. Windsor.ai includes Search Console alongside GA4 and 350 other sources. Its free plan covers one data source, which is enough for Search Console alone; more sources start at $19 a month. Supermetrics also includes Search Console.
What you can do with it
- Find queries where you rank on page one but get few clicks: title and description rewrites.
- Match Search Console queries to GA4 landing-page conversions.
- Spot pages whose clicks dropped after a site change.
Try: “From Search Console, list pages with more than 1,000 impressions and a click-through rate under 1% last month, with their top query.”
9. WordPress.com: publish the fixes
Research without a way to publish the fix produces a longer to-do list. WordPress.com's connector has more than 60 abilities, sees your theme and settings, reads your stats and confirms every change with you. It needs a paid WordPress.com plan, or a self-hosted site connected through Jetpack AI or Complete.
What you can do with it
- Draft new titles and meta descriptions for the pages Search Console flagged.
- Add internal links from older posts to a new one.
- Update an outdated statistic across every post that mentions it, as drafts.
Try: “For the four pages in that list, draft a new title and meta description each, save them as drafts, and show me the before and after.”
10. Webflow: if your site runs on it
Webflow's connector builds pages and components, restructures CMS collections and updates items in bulk, adds motion, and answers questions about traffic and top pages. Claude works inside the roles and permissions your workspace already has, and follows any agent instructions you write for it.
What you can do with it
- Add an FAQ section to every service page from one CMS field.
- Bulk-update author bios or dates across a collection.
- Check which pages lost traffic after a redesign.
Try: “Add a “Last updated” date and a short FAQ field to the blog collection, fill the FAQ for our five highest-traffic posts, and stage the changes without publishing.”
What should an SEO connect first?
Your search data tool, then your CMS. Research without a way to publish the fix just produces a longer to-do list. Add AI search tracking once you know which prompts you want to win.
Where does this break?
- Data costs units. Semrush and Ahrefs connectors use your plan's data allowance. Big exports eat it quickly.
- No direct Search Console connector. Until Google ships one, Search Console data comes through an aggregator.
- AI visibility is a sample. These tools track the prompts you choose, not every question anyone asks.
- Bulk edits go wrong in bulk. Let Claude draft title and description changes, then review them before they publish.
Want an SEO desk that fixes as well as finds?
We'll connect your search data, your CMS and an AI search tracker, and set up the weekly loop: find, fix as drafts, review, publish.
FAQs
Can Claude do keyword research?
Yes, with the Semrush or Ahrefs connector. Claude pulls volumes, intent and competitor rankings and groups them into topics.
Is there a Google Search Console connector for Claude?
Not an official one when we checked. Supermetrics and Windsor.ai both include Search Console data.
How do I track visibility in AI search?
With AthenaHQ, Peec AI, AirOps or Ahrefs Brand Radar. Each tracks how AI assistants answer the prompts you choose.
Related reading
- Content Production With Claude: The Workflow and the Connectors Behind It
- How to Connect Claude to Sanity, Step by Step
- Claude Connectors for Marketing: The Tools for Every Role
Sources
- Claude: Semrush connector, accessed 9 November 2026
- Claude: Ahrefs connector, accessed 9 November 2026
- Claude: AthenaHQ connector, accessed 9 November 2026
- Claude: Peec AI connector, accessed 9 November 2026
- Claude: AirOps connector, accessed 9 November 2026
- Claude: Similarweb connector, accessed 9 November 2026
- Claude: Supermetrics connector, accessed 9 November 2026
- Claude: Windsor.ai connector, accessed 9 November 2026
- eSEOspace: Google Analytics MCP server (Search Console note), 28 October 2026