AI Consulting and Development for innovative Marketing Teams
We work with large in-house marketing organisations and agencies to identify where AI creates the most value, then design and deploy systems that improve marketing performance, measurement, and execution speed.
Platform-agnostic approach ensures the best solution for your requirements.
How we help marketing teams with artificial intelligence
Marketing organisations face rising acquisition costs, tighter budgets and declining attribution as privacy regulation reshapes measurement. Data is fragmented across platforms and dashboards, while teams are expected to deliver faster results with fewer resources. Intersect AI helps marketing leaders unify data, sharpen decision-making and scale performance. Enabling smarter experimentation, responsible personalisation and more efficient execution without adding operational complexity.
Unify marketing data across fragmented systems
Improve attribution and media investment decisions
Scale personalisation and creative testing faster
Lower acquisition costs and operational waste
Discover, Develop, Deploy
Discover
We run a focused workshop with ops, maintenance, quality and IT to pinpoint high-impact workflows, define success metrics, and map where losses occur across downtime, scrap and delivery performance.
Develop
We assess data readiness and integration paths across ERP, MES, SCADA, historians, QMS and CMMS, then build a production-ready pilot with clear KPIs, governance, and operator feedback loops.
Deploy
We embed the solution into day-to-day workflows so it drives real decisions, not just reporting, adding monitoring, auditability and human oversight, then scale across lines and sites once results are proven.
Key Use Cases Tailored to Marketing
Marketing Intelligence and Unified Measurement
Use AI to reconcile fragmented data, reduce platform bias, and restore confidence in what is driving results.
This supports better budget allocation through more credible measurement, including incrementality testing and modern attribution approaches built for a privacy constrained world.
Customer Insights, Segmentation, and Personalisation
Use AI to identify high value segments, predict churn and lifetime value, and tailor messaging and offers at scale.
This improves conversion, retention, and lifetime value without relying on static, coarse segmentation.
Performance Marketing Optimisation Across Channels
Use AI to improve decision making across paid media by forecasting outcomes, pacing budgets, and reducing wasted spend.
This improves ROAS and stabilises acquisition performance as CAC rises and channels saturate.
Creative and Content Operations
Use AI to accelerate content production and iteration while keeping brand voice and quality under human control.
This reduces creative bottlenecks, increases testing velocity, and helps teams keep up with creative fatigue without sacrificing originality.
CRM, Retention, and Lifecycle Automation
Use AI to orchestrate smarter customer journeys, identify at risk customers earlier, and personalise timing, channel, and offers.
This improves repeat purchase, reduces churn, and increases lifetime value, especially when acquisition is expensive.
Marketing Operations and Workflow Efficiency
Use AI to reduce manual reporting, coordination, and repetitive planning tasks by connecting tools and automating operational workflows.
This increases team capacity, improves speed to market, and reduces the operational drag caused by complex martech stacks.
Why Intersect AI for Marketing
You need a partner who understands marketing as an operating system, not just a content problem.
We focus on outcomes that matter to CMOs and growth leaders, including CAC, ROAS, conversion rate, retention, pipeline velocity, and execution speed.
We work across your existing stack, including ad platforms, analytics, CRM, marketing automation, CDPs, warehouses, and BI, without requiring rip and replace programs.
We design AI systems with brand safety, privacy, governance, and human oversight built in from day one.
We deliver end to end, from strategy through deployment and scale, ensuring systems are adopted and embedded into how teams work.
Where relevant, we can also draw on proven patterns from enterprise engagements, including measurable gains in marketing efficiency and acquisition performance through better data integration and automation.
Real-world AI, proven in production
See how Intersect AI works with leadership teams to identify high-value opportunities and turn AI strategy into reliable, real-world execution.
Let’s talk about your AI use case
Have a business challenge in mind? We’ll help you assess feasibility, define the right approach, and build a clear path to execution.