An influencer agency that now runs its campaigns through Claude.
Brand Influence, founded by Monique Sümeghy, runs creator campaigns for consumer brands in the UK, France and the Nordics. Each campaign brings together hundreds of creators, with briefs, reminders and results flowing between the agency and every one of them.
We moved the agency off its spreadsheets into one central platform, then built a custom MCP server that connects it to Claude. The team now finds creators, chases results, sends batch emails and pulls reports by asking Claude in plain English.
“Intersect AI built AI agents that stripped the manual grind out of our influencer marketing workflows. Work that used to take our team days now takes hours, freeing them to focus on strategy and creators instead of spreadsheets.”
Monique SümeghyFounder, Brand InfluenceHundreds of creators a campaign, and plans to run a lot more campaigns.
Brand Influence built its name on hands-on service. Monique wanted to keep that while giving each campaign manager the room to run far more campaigns. We sat with the team in each market to see where software could give them the most time back.
Batch emails in a couple of clicks
Reminders and results requests go out to creators most days. The team wanted to pick a group and send, with duplicates handled for them.
Results straight from creators' phones
Creators share their Instagram stats as screenshots. BI wanted those figures read automatically and checked against the evidence.
A live view of every campaign
Who has confirmed, whose content is live and who needs a nudge, in one place for every market.
Product boxes and codes followed through
Courier tracking and subscription codes tracked to the end, so creators and the team always know where things stand.
Everything the team needs, one question to Claude away.
We moved the agency's data out of spreadsheets into one platform, then exposed every part of it to Claude through a custom MCP server. Each job below is now a request in Claude.
A custom MCP server for Claude
Our MCP server gives Claude secure access to the platform's data and actions. Staff ask in plain English and Claude looks up, updates and sends on their behalf.
One home for every creator
A talent pool holding every creator the agency has worked with, their managers, past campaigns and results. Filter by campaign, tier, market or owner in seconds.
Batch emails in a couple of clicks
Pick a group, export it in the exact format Mixmax expects, send. Duplicates are caught automatically.
Screenshot to report
Creators upload a screenshot of their Instagram stats. A vision model reads the figures into a draft, and the team checks them against the screenshot and approves.
Reporting on approved figures only
Campaign reports draw only on numbers the team has signed off, with agency fees, VAT and expected views set up per campaign.
Sales matched to creators
UK and France sales files import every night and match to the right creator and post, so performance and revenue sit in the same place.
Two of the core screens.
Most of the team's work now happens in Claude. The platform keeps its own screens for the jobs that are easier to do by eye, like checking a creator's screenshot.
Minutes per task, before and after.
We sat next to the people doing each job and timed it both ways. Batch emails go out most days across the markets, and every creator on every campaign reports results, so these add up fast.
Timed side by side with the Brand Influence team.
Off the spreadsheets and into Claude.
Campaign data now lives in one database. A custom MCP server sits between that database and Claude, so anything the platform can do, the team can ask Claude to do.
- One database for creators, campaigns, posts and results
- Vision model that reads stats screenshots into draft figures
- Review and approval, with the evidence beside every number
Intersect AI is a certified member of the Claude Partner Network. Quick jobs like reading a stats screenshot run on small, fast models before anything reaches Claude, which keeps the platform cost-effective to run and helps reduce token burn.
Monique's longer plan: grow the campaigns, keep the team the same size.
The aim is four to five times more campaigns per campaign manager without losing the hands-on service the agency is known for. The next pieces we're working towards:
Automatic reporting
Report types set up per client, campaign and market. Weekly summaries, mid-flight alerts and end-of-campaign wrap-ups, written without anyone building slides.
A campaign agent
Watches every live campaign, flags late content and missing boxes, and suggests the next move: chase, rebook or adjust the plan.
Client access
Brands log in and see their own creators and results, with access rules deciding who sees what.
Meta Creator Marketplace
The data model was designed API-first from day one, so BI can plug in creator discovery and first-party results once it is approved as a Meta technology partner.
Running your business on spreadsheets that have outgrown it?
Tell us which job eats the most hours. One of the senior team reads every enquiry and replies with how we would approach it. Intersect AI is a certified member of the Claude Partner Network.
Rather talk it through? Book a call with the team
You'll speak to the senior team from the first call.