Claude for social media management runs through a scheduler. Metricool or Typefully let Claude draft, schedule and publish across LinkedIn, Instagram, X and more, because LinkedIn's own connector only posts jobs and Instagram and X have none. Add Windsor.ai for organic reporting, Meltwater for listening and Canva for designs. Keep publishing on approval: a post is public the moment it goes out.
This is part of our series on Claude connectors for marketing, role by role. Set up the ten connectors every team needs first; this kit sits on top.
What does Claude do for a social media manager?
A social manager writes for six platforms, posts at the right time, reports on what worked and watches what people say. Claude helps with all four, as long as it has the right connectors. We call them Intersect's Marketing Kit for social media.
Intersect's Marketing Kit: social media
| # | The job | Connector | What Claude can do | Start it on |
|---|---|---|---|---|
| 1 | Schedule and publish |  Metricool Typefully | Posts across every network at your best times, as drafts you approve. | Needs approval |
| 2 |  Taplio | Drafts in your voice, a queue, and your analytics. LinkedIn's own connector only posts jobs. | Needs approval | |
| 3 | Organic reporting |  Windsor.ai for Social Media | Reach, engagement and follower growth across networks in one table. | Reads on its own |
| 4 | Listening |  Meltwater Brand24 | Mentions, sentiment, share of voice and what caused a spike. | Reads on its own |
| 5 | YouTube and short video |  vidIQ OpusClip | Topics and outliers worth copying; long video cut into clips. | Creates drafts |
| 6 | Post visuals |  Canva Orshot | Quote cards, carousels and every size from one template. | Creates drafts |
Checked in Claude's connector directory on 10 November 2026. Most teams need one per row, not all of them.
The connectors, one at a time
Ten connectors: two schedulers (pick one), one for LinkedIn, one for organic reporting, two for listening, two for video and two for visuals. LinkedIn's only connector of its own is for posting jobs, so LinkedIn content goes through a scheduler.
1. Metricool: schedule, publish and report
Metricool schedules and publishes to Instagram, Facebook, X, LinkedIn, TikTok, YouTube, Pinterest, Bluesky, Threads, Twitch and Google Business Profile. It recommends posting times from your own history, reports on followers, reach and engagement, tracks Meta and TikTok ads, benchmarks competitors and switches between brands.
What you can do with it
- Schedule a week of posts across five networks at your best times.
- Pull a monthly report on reach and engagement by network.
- Benchmark your Instagram against competitors of a similar size.
Try: “Turn this blog post into five LinkedIn posts with different opening lines. Schedule them across the next two weeks at our best times to post, as drafts I can approve.”
2. Typefully: for teams whose social is mostly writing
Typefully is built for writing on X, LinkedIn, Threads, Bluesky, Mastodon and Substack. Claude can draft posts and threads, cross-post them, turn documents, voice notes and meeting transcripts into drafts, and add or resolve comments for the team. Nothing goes live unless someone confirms it.
What you can do with it
- Turn a meeting transcript into a LinkedIn post for the founder's account.
- Write a thread from a long article and cross-post it to Bluesky and Threads.
- Leave comments on a colleague's draft instead of rewriting it.
Try: “Turn this voice note into a LinkedIn post and an X thread. Put both in Typefully as drafts and tag Maria for review.”
3. Taplio: LinkedIn, by conversation
Taplio is a LinkedIn tool. Its connector drafts posts in your voice from your profile and preferences, finds hooks that are working in your niche from a library of more than five million posts, attaches images or video, queues posts at your best times and reads your analytics back as plain answers. It has four guided workflows: post now, a monthly performance debrief, building a series and planning the week.
What you can do with it
- Turn this week's newsletter into a post and queue it for tomorrow morning.
- Find three hooks that are working in your niche and draft one of each.
- Ask how last month went and what to do differently.
Try: “How did my LinkedIn posts do this month, and what should I do more of next month?”
4. Windsor.ai for Social Media: organic reporting
A version of Windsor.ai that connects only your social accounts: Instagram, Facebook, TikTok, YouTube, LinkedIn and Google Business Profile. Ask it to compare reach, engagement and follower growth across channels, or which posts did best. Where the platform allows, it can publish too, always after you confirm.
What you can do with it
- Compare engagement rate by network for the last quarter.
- Find the ten best-performing posts and what they have in common.
- Reply to Google Business Profile reviews after you approve the wording.
Try: “Compare reach, engagement rate and follower growth across our networks for the last quarter.”
5. Meltwater: listening at scale
Meltwater searches billions of news articles and social posts, pulls live metrics, trends and sentiment, writes Boolean queries for you and creates and updates saved searches. It needs a Meltwater subscription, so it's for teams that already pay for listening.
What you can do with it
- Track mentions of your brand and two competitors, split by sentiment.
- Turn a vague brief (“people complaining about delivery”) into a working Boolean query.
- Spot a story picking up before it reaches the press.
Try: “Turn “people complaining about our delivery times” into a Boolean query, save it as a search, and show me this week's results.”
6. Brand24: listening for smaller teams
Brand24 is the lighter alternative. Its connector answers questions about your listening projects: current sentiment and what's driving it, a summary of the last 30 days, share of voice, sentiment and reach against competitors, and what caused a spike in mentions.
What you can do with it
- Ask what caused yesterday's spike in mentions.
- Compare share of voice with three competitors this month.
- Get a 30-day summary for the monthly report.
Try: “What caused the spike in mentions on Tuesday, and was it good or bad for us?”
7. vidIQ: YouTube, with Instagram and TikTok research
vidIQ researches YouTube keywords, trends, outlier videos, channels, competitors, transcripts and comments, and reads your own channel's YouTube Analytics. It drafts titles, scripts and comment replies and finds stock B-roll. It also searches Instagram and TikTok for outlier posts and creators, though that data comes from third parties and vidIQ's own collection, not Meta's API.
What you can do with it
- Find videos in your niche that did far better than their channel usually does.
- Draft five titles for the next video, based on what's working.
- Read your channel analytics and find where viewers drop off.
Try: “Find outlier videos in our niche from the last 90 days, what they have in common, and draft three video ideas for us.”
8. OpusClip: short video from long video
OpusClip turns a long video or YouTube link into short clips, writes the social copy for each and schedules them to your connected accounts. It suits teams with webinars, podcasts or talks to reuse.
What you can do with it
- Cut a webinar into a month of vertical clips.
- Write platform-specific captions for each clip.
- Schedule the clips to TikTok, Reels and Shorts.
Try: “Clip last week's webinar into eight short videos, write a caption for each, and schedule them two a week for a month.”
9. Canva: post visuals
Canva's connector searches your designs, generates new ones, autofills templates and exports in the sizes each network needs. If your social templates already live in Canva, this is how Claude uses them.
What you can do with it
- Make a quote card for each of five posts from one template.
- Resize a campaign visual for every network in one go.
- Generate a carousel from an article's key points, in your brand kit.
Try: “Make a five-slide LinkedIn carousel from this article's main points using our carousel template.”
10. Orshot: visuals from templates, in bulk
Orshot renders images, PDFs and video from templates with new data: ad creatives, carousels, OG images, certificates, reels. It resizes one design to every social format in one go, batch-renders personalised variations, pulls in free stock photos, keeps to your brand kit, and can post to social platforms and track engagement.
What you can do with it
- Render a quote card for every speaker at an event from one template.
- Turn a tweet or a chart into a post image without opening a design tool.
- Resize one design to every social format at once.
Try: “Use our speaker template to make a card for each of these 12 speakers, in square and story sizes.”
What should a social team connect first?
The scheduler. It's where the most copying happens, and it gives Claude your posting history to learn from. Reporting and listening come next.
Where does this break?
- No content connector from LinkedIn, Instagram or X. Everything goes through a scheduler or an aggregator, so you're limited to what they support.
- Publishing is public. Keep publish on Needs approval, or schedule as drafts and approve in the scheduler.
- Replies are personal. Use Claude to draft and prioritise community replies. Have a person send them.
- Listening costs extra. Meltwater needs its own subscription.
Want a social desk that drafts, schedules and reports?
We'll connect your scheduler and reporting, write the voice rules for each platform, and set up the approval step before anything posts.
FAQs
Can Claude post to LinkedIn?
Through a scheduler such as Metricool or Typefully, yes. LinkedIn's own connector, LinkedIn Hiring Pro, only posts jobs.
Can Claude schedule social posts?
Yes. Metricool and Typefully both let Claude draft, schedule and publish. Keep publishing on approval.
Can Claude monitor mentions of our brand?
With Meltwater, yes: news and social mentions, trends and sentiment. It needs a Meltwater subscription.
Related reading
- Content Production With Claude: The Workflow and the Connectors Behind It
- Content Editing and Creative in Claude
- Claude Connectors for Marketing: The Tools for Every Role
Sources
- Claude: Metricool connector, accessed 9 November 2026
- Claude: Typefully connector, accessed 9 November 2026
- Claude: Windsor.ai for Social Media connector, accessed 9 November 2026
- Claude: Meltwater connector, accessed 9 November 2026
- Claude: Canva connector, accessed 9 November 2026
- Claude: OpusClip connector, accessed 9 November 2026